With the rise of mobile devices, marketers have perhaps the most robust source of customer insight and consumer access that they’ve ever had. Handled properly, they will also have the ability to provide the next generation of content, coupons and services for consumers. By 2014, mobile is projected to overtake desktop Internet usage globally, meaning …

Building and delivering great mobile experiences will be the beating heart of your customer engagement strategy for the next 10 years. The challenge of making a simple, intuitive app that fronts a complex system of engagement will stretch the abilities and swamp the resources of most firms. For help, firms increasingly turn to vendors that …

Nobody likes to pay, but everyone likes a good deal. That’s the conclusion of a new study of digital wallets, according to mobile marketing tech firm Vibes. This means that mess of flyers on your front door could soon be replaced by a smarter set of customized and personalized digital flyers in your Apple Passbook …

What does “the customer’s in charge” really mean? We hear those words constantly in conversations about customer engagement. There’s a broad perception that changes in technology, and buying patterns have upset any previous balance in brand loyalty. Nowhere is this greater than in retail loyalty marketing, where an explosion of mobility and the growth of …

Thanks in part to its loyalty program and mobile capabilities, Starbucks recorded a stellar 9% increase in same-store sales for its third quarter ended June 30, 2013. The massive increase was so unexpected that CEO Howard Schultz said during a conference call that it isn’t something that can be expected all the time. “We are …