Few companies have devoted as much energy to the power of push messages as Urban Airship. The Portland, Oregon-based company, best known for its push messaging platform for apps, just recently sent out its 100 billionth push message a few weeks ago. So it’s no surprise that Urban Airship also has plenty of data about …

Mobile seems to be on the lips of nearly every marketer these days – and with good reason. Mobile is fast becoming the preferred ecommerce channel as seven out of 10 online consumers access multichannel retailers through a digital channel. Of those mobile shoppers, 30% prefer to use a smartphone or tablet. What’s more, according …

The impact of mobile is BIG on the retail industry. Armed with SmartPhones, modern-day shoppers carry ready information of products in their palms. The immense development in the world of mobile computing has forced the consumer goods industry (in particular, the retail sector) to respond by coming to terms with the changed shopping scenario. Mobile …

Building and delivering great mobile experiences will be the beating heart of your customer engagement strategy for the next 10 years. The challenge of making a simple, intuitive app that fronts a complex system of engagement will stretch the abilities and swamp the resources of most firms. For help, firms increasingly turn to vendors that …

What does “the customer’s in charge” really mean? We hear those words constantly in conversations about customer engagement. There’s a broad perception that changes in technology, and buying patterns have upset any previous balance in brand loyalty. Nowhere is this greater than in retail loyalty marketing, where an explosion of mobility and the growth of …

Thanks in part to its loyalty program and mobile capabilities, Starbucks recorded a stellar 9% increase in same-store sales for its third quarter ended June 30, 2013. The massive increase was so unexpected that CEO Howard Schultz said during a conference call that it isn’t something that can be expected all the time. “We are …