1. Always Connect: Mobile apps will allow customers to connect to your business on the go, during spare moments, or simply because customers prefer to connect by phone rather than through a PC. According to research, an average person in The United States spends about 5 hours per day on their mobile phones. 92% of …

Discount without loyalty

Are you skeptical of programs that discount your product – and your brand – to bring in customers, and then charge you for it? First, let’s clarify the difference between a rewards program and a loyalty program. Confused about the terms? Aren’t they interchangeable? We don’t blame you. The term loyalty program is liberally used …

Mobile seems to be on the lips of nearly every marketer these days – and with good reason. Mobile is fast becoming the preferred ecommerce channel as seven out of 10 online consumers access multichannel retailers through a digital channel. Of those mobile shoppers, 30% prefer to use a smartphone or tablet. What’s more, according …

The impact of mobile is BIG on the retail industry. Armed with SmartPhones, modern-day shoppers carry ready information of products in their palms. The immense development in the world of mobile computing has forced the consumer goods industry (in particular, the retail sector) to respond by coming to terms with the changed shopping scenario. Mobile …

Nobody likes to pay, but everyone likes a good deal. That’s the conclusion of a new study of digital wallets, according to mobile marketing tech firm Vibes. This means that mess of flyers on your front door could soon be replaced by a smarter set of customized and personalized digital flyers in your Apple Passbook …

What does “the customer’s in charge” really mean? We hear those words constantly in conversations about customer engagement. There’s a broad perception that changes in technology, and buying patterns have upset any previous balance in brand loyalty. Nowhere is this greater than in retail loyalty marketing, where an explosion of mobility and the growth of …