All the larger hotel chains have a loyalty app! For good reason. It allows them to deal with their customers directly rather than through intermediaries (aggregators.. deal apps, etc).
With our software, independent hotels, hostels, campsites and B&B’s can now quickly launch their own branded app too.
The Mobile Loyalty App
Signing up for your loyalty program
None of the above is necessary anymore! No need for plastic or paper membership cards. The only thing that is needed is for you to ask your customers to download your app and sign in. We will provide you with a QR code which you can print out and provide together with the bill. You will find that nearly 100% will sign up! After that, you can easily stay in touch with your loyalty program’s members by sending push notifications to their phones- perhaps to attend them to a new offer.
Login Screen & Home Screen & Profile Screen
Someone can become a loyalty program member simply by registering through the app, either by logging in with Facebook, Gmail or with an email address. When first signing in a membership number is created. This information is accessible through the Profile Screen in the app where details can be changed as well. The logo shown at the signup page will be your own and the background image as well.
The Home Screen displays an image of your hotel. If you have more than one hotel it will list an image for each of them. On top of the screen there is a rotating carousel showing a selection of current specials that you want to showcase. Clicking a hotel listing will bring your customers to the Hotel Screen of that hotel which lists details about outlets and room deals.
Profile Screen & Home Screen
The user’s information is accessible through the Profile Screen in the app where details can be changed as well.
On this page you can display in this order:
- One or more images of the hotel.
- A description of the hotel
- Location map + street address
- Points section. Here customers can click to collect or redeem points in relation to spending on rooms. This would be used when the customer is checking out.
- The square images are images of the outlets the hotels has: restaurants, bars, watersports facilities, spas. Clicking one of these will lead the customer to the Outlet Screen with outlet-specific details and promotions.
- Below it you can list your rooms. If you have specific deals then you can add relevant descriptions here. Note that each line of text you can give a color as per your liking.
- If you offer room deals then you can set up a discount code for these. When a member clicks on the room image he is redirected to a page where a Discount Code is displayed.
In order to facilitate redemption of the Discount Code you can either specify a booking url for making the room reservation or specify a phone number the member can call. If the member clicks “Yes, Please” in the above screen he is then either redirected to the booking page for the room on the website where the discount code can be applied or he is presented with a phone number in order to make the booking over the phone.
- One or more images of the outlet.
- A description of the outlet
- Opening times
- Points section. Here customers can click to collect or redeem loyalty points in relation to spending on outlets. This would be used when the customer is paying the bill.
- Below it, you can list your events or specials (eg. ladies night or Wednesday Lobster Night). If you have specific deals then you can add relevant descriptions here as well. Note that each line of text you can give a color as per your liking.
Loyalty Points Collection
On both the Hotel Screens as well as the Outlet Screens the loyalty program member can Collect Points and Redeem Points by handing the phone to the waiter or checkout person. The amount of points collected depends on the spending/points ratio you have set for the hotel in question when paying the bill. Just click the relevant button. The staff member should then enter the bill amount and an authorization code. Optionally also a receipt number can be entered when points are collected to have an audit trail for the transactions which is accessible through the web-frontend that we provide.
By entering a receipt number you will have an audit trail as you can verify the redemption with the bill number.
Loyalty points redemption
Redeemed points can be redeemed as a discount against future purchases. The discount amount is equal to the number of points redeemed in your base currency. So if the base currency is USD a redemption 50 points means a discount of $50.
The loyalty program member can access the point history by clicking the Points menu option at the bottom of most screens. The validity period for the points can also be set in the web-frontend. The top of the screen gives the points balance and below it a warning showing the number of points expiring. The web-front end we provide to our customers will give you access to the same history which you can export in csv format.
|Available for Android phones and iPhones|
|Sign into app with Google Sign-in, Facebook signing, Apple ID sign-in (on iPhones) or by verified email|
|Customization of your apps with your logo, signup page image and color scheme used in the app|
|List with hotel properties in the group on the home page plus selection of promotions to display in the carousel on top|
|On the hotel property-specific pages hotel information such as location, opening times, and room deals along with room booking interface are displayed as well as a list with outlets in the property.|
|On the outlet-specific pages outlet information, along with opening times and outlet promotions are displayed.|
|On hotel and outlet pages points can be collected and redeemed.|
|Each hotel and outlet has a specific authorization code which needs to be entered by staff in order to redeem and collect points|
|Audit trail: when collecting points a receipt number can optionally be entered by the staff member authorizing the collection of points and when redeeming points a redemption code is generated which can be entered in your billing system.|
|Listing of one or more images of the property on the hotel page|
|Listing of room deals on hotel page|
|Redirect to your website or booking engine such as freetobook.com to book room deals, and displaying relevant discount code|
|CMS in which images can be uploaded to be displayed in the app, along with texts and color schemes|
|Listing of outlet deals on outlet pages|
|Availability dates: for all promotions availability dates must be specified, only when a deal is valid it will be displayed in the app|
|Multi-currency: different currencies can be assigned to different hotel properties, impacting the points collection ratio in the respective currencies|
|Users can check their points balance, and points collection and redemption history, along with amount spent, hotel or outlet where the points were collected or redeemed|
|Collection of email, first name and surname of all customers and optionally phone number|
|Web frontend allows for customer data and collection and redemption reports to be produced and downloaded in csv format|
|Multi-language: users can specify the language to be used in the app. This will determine the language of the app interface as well as the language in which your content is displayed (provided you have made the content available in that language; if not it will be displayed in the default language instead). Support for non-Latin scripts: Arabic and Russian|
|Ability to send push notifications to your customers in the preferred language they have set in their profile.|
|Set up different points collection ratios by hotel|
Through your web-portal you will be able to:
- Brand your app,
- Get customer details,
- Manually add and redeem points,
- Define points collection ratio and validity period for points,
- Enter descriptions and images to be displayed in the app for your hotels,
- Enter descriptions and images to be displayed in the app for your outlets,
- Enter descriptions and images of rooms and rates, set up a redirection link to your booking engine,
- Enter descriptions and images of outlet-specific promotions and individual items (eg menu items),
- Send push notifications,
- Get customer’s collection and redemption reports
- Download all the data in Excel or csv-format.
Customers are automatically assigned a membership number when they sign up.
For each customer you can see the detail of all the collection and redemption transactions and you can also manually Claim and Redeem points – which could come in useful if a customer’s phone is out of battery charge or perhaps you want to give out bonus points as rewards.
Enter description and images for the hotel. As well as location, currency, point ratio and authorization code.
List the outlets that belong to the hotel.
Enter the room offers available for the hotel
For each room you can (optionally) provide descriptions in multiple languages), you can select the colors to be used for the text as well as (optionally) set up a redirect link to your booking engine (your website or a third party booking engine such as freetobook.com). And of course you upload the image here to be displayed for the room.
Upload one or more images for the outlet, provide a description, enter opening times.
Click on outlet and then add deal to add deals, promotions and menu items.
Enter deals/promotions to be displayed for the outlet. For instance, this could be “BBQ Night”, “Family Day” etc. You can also display a copy of the entire menu or you can upload an image for each menu item along with the price and a description.
All data (customer data, collection and redemption transactions, hotel and outlet information) are accessible through reports and can be exported in Excel or csv format. The data are yours and you are never tied in with us. You can terminate your subscriptionn on a monthly basis.
Enter the text for push notifications to be sent to your members here. You can include an image and determine which screen should open should they click on it. Moreover, you can send messages in several languages if you want, the member with receive the message in the language he is using for the menu interface.
Brand your app here by defining a color scheme, your logo and background image to be displayed on the signup page.
If you have hotel properties in different currency areas you can set up the relevant currencies here. Note that points will be collected as per the points collection ratio and the amounts spent in terms of the base currency.
Download the demo app here
You can download the demo app here and check out how it works. If you want to test the points collection and redemption functionality enter “1234” as the authorization code.