Discount without loyalty

Are you skeptical of programs that discount your product – and your brand – to bring in customers, and then charge you for it? First, let’s clarify the difference between a rewards program and a loyalty program. Confused about the terms? Aren’t they interchangeable? We don’t blame you. The term loyalty program is liberally used …

Amazon just keeps making it easier for you to buy everything on the web. If the company continues to have its way, you’ll never need to go to the store again. Today, Amazon is announcing a new feature inside its mobile shopping Appthat lets you scan items in your home using your smartphone’s camera and …

Few companies have devoted as much energy to the power of push messages as Urban Airship. The Portland, Oregon-based company, best known for its push messaging platform for apps, just recently sent out its 100 billionth push message a few weeks ago. So it’s no surprise that Urban Airship also has plenty of data about …

Mobile seems to be on the lips of nearly every marketer these days – and with good reason. Mobile is fast becoming the preferred ecommerce channel as seven out of 10 online consumers access multichannel retailers through a digital channel. Of those mobile shoppers, 30% prefer to use a smartphone or tablet. What’s more, according …

The impact of mobile is BIG on the retail industry. Armed with SmartPhones, modern-day shoppers carry ready information of products in their palms. The immense development in the world of mobile computing has forced the consumer goods industry (in particular, the retail sector) to respond by coming to terms with the changed shopping scenario. Mobile …

With the rise of mobile devices, marketers have perhaps the most robust source of customer insight and consumer access that they’ve ever had. Handled properly, they will also have the ability to provide the next generation of content, coupons and services for consumers. By 2014, mobile is projected to overtake desktop Internet usage globally, meaning …