Amazon just keeps making it easier for you to buy everything on the web. If the company continues to have its way, you’ll never need to go to the store again. Today, Amazon is announcing a new feature inside its mobile shopping Appthat lets you scan items in your home using your smartphone’s camera and …

Few companies have devoted as much energy to the power of push messages as Urban Airship. The Portland, Oregon-based company, best known for its push messaging platform for apps, just recently sent out its 100 billionth push message a few weeks ago. So it’s no surprise that Urban Airship also has plenty of data about …

Mobile seems to be on the lips of nearly every marketer these days – and with good reason. Mobile is fast becoming the preferred ecommerce channel as seven out of 10 online consumers access multichannel retailers through a digital channel. Of those mobile shoppers, 30% prefer to use a smartphone or tablet. What’s more, according …

The impact of mobile is BIG on the retail industry. Armed with SmartPhones, modern-day shoppers carry ready information of products in their palms. The immense development in the world of mobile computing has forced the consumer goods industry (in particular, the retail sector) to respond by coming to terms with the changed shopping scenario. Mobile …

With the rise of mobile devices, marketers have perhaps the most robust source of customer insight and consumer access that they’ve ever had. Handled properly, they will also have the ability to provide the next generation of content, coupons and services for consumers. By 2014, mobile is projected to overtake desktop Internet usage globally, meaning …

Building and delivering great mobile experiences will be the beating heart of your customer engagement strategy for the next 10 years. The challenge of making a simple, intuitive app that fronts a complex system of engagement will stretch the abilities and swamp the resources of most firms. For help, firms increasingly turn to vendors that …

Nobody likes to pay, but everyone likes a good deal. That’s the conclusion of a new study of digital wallets, according to mobile marketing tech firm Vibes. This means that mess of flyers on your front door could soon be replaced by a smarter set of customized and personalized digital flyers in your Apple Passbook …