Mixed feelings about the rise of the platform apps?

Spend less on platform apps to get new customers and offer better rewards to returning customers.

Sure, they get you new customers through the door. In return, you give them a hefty discount, or a two for the price of one deal, and on top of that perhaps a hefty commission for the privilege of being on the platform?

You expect the discounts to make it profitable for you – ultimately. They might order that extra bottle of wine, items that are not discounted, and you hope they will like your place so much they will keep on coming back. Money well spent to get them through the door … the first time.

But you know, often these customers will not return, they are on the platform after all. And the platform offers 1000’s of deals at many different places. Many are one-time customers.

Now, we are not saying to avoid these platform apps altogether. They are a great way to get new customers.

But then? Shouldn’t you try everything possible to get them to come back? After all a returning customer is a profitable customer.

Is a loyalty program the answer?

Yes it could be!

Instead of paying a platform app – reward loyal customers. And because you save on their commissions you instead can pass on the savings partially to your returning customers. You save and your customer saves.

Of course, the idea of a loyalty card is an old one. But just when you spontaneously decide to pop into your coffee shop you do not have the card with you. Those are for well-organized people. 

What if you would always be able to carry the loyalty card with you, in a manner of speaking then? This is where digital loyalty programs come in. You can always access them on the one device everyone carries with them all the time: their mobile phone. 

Most of the big hotel chains offer these in the form of a loyalty program app. 

But the smaller hotel and restaurant chains mostly do not. Firstly it is costly and time-consuming to figure out what works best and then to develop the software to support it. 

That is where Loyaltier comes in. We have developed a mobile loyalty program app for Android and iPhones that can be easily reskinned by us for your own brand. The app will use your brand colors and your app icon and will have its own listing in the Google Play Store and Apple App Store.

So how will your loyalty scheme work?

The best loyalty program in the world are those that are kept simple, so that customers immediately understand how rewards are accumulated and can be used. 

We have implemented this principle as follows:

Every time a customer spends, whether on a restaurant bill, a spa bill, a room bill, he accumulates points. How many points? That is up to you. For example for every $100 spent you can reward 20 points. The 20 points are equal to $20 and these can be redeemed as a discount on the next visit to the hotel.

Now, what is easier than that to understand? The first time a customer visits he is invited to download the app upon being presented with the bill. He can immediately accumulate points that he can use during a next visit.

You can hand out promotional cards with a QR code on it together with the bill that they can scan and redirects to the App or Play Store to download the app.

Becoming a member of your membership program is as easy as logging into the app with a Facebook or Gmail account (or if desired an email address). The membership number is created immediately.

When the customer returns he opens the app, a staff member types in the bill amount, the receipt number, and an authorization code. The bill is then reduced accordingly and the rewards redeemed.

In order to incentivize the customer to not postpone the return visit for too long points expire after a year.

Are there any other benefits of having a digital loyalty program?

No… Not at least when you use the old-time loyalty card. Not even with most digital reward programs. 

But when you use our app as the platform for your loyalty program you get much more….:

  • You can stay in touch with your customers by using the app to give them general information on your outlets and rooms as well as your current deals, offers and promotions, for each outlet separately. You get access to a content management system (CMS), through a web portal, where you can upload the images and the promotional texts, and validity periods. 
  • You get contact information from your clients: emails and, if provided, telephone numbers, which you can use for other marketing purposes, such as email campaigns.
  • For each member, you have points collection and redemption information which will tell you who your most valuable customers are. You can target these customers separately if you want.

summary benefits

Summarizing… Launch your own hotel membership program in no time:

Own Branded App

Have your own app listing in the Google Play Store and Apple App Store in no time, branded in your own house style.

Straightforward rewards system

Implement a proven, easy to understand rewards point system that incentivizes customers to return, and save money on platform apps.

Showcase room types and outlets

List general information (for each of your hotels, if applicable) on your room types, and other outlets such as bars, restaurants, spas, watersports facilities, etc.

Display promotions

Publish new time-limited deals and offers for rooms and outlets.

Customer insight

Get your customers’ contact details and insight in who your most valuable customers are. Get their points collection and redemption history and balance through our webportal.

Technical support

We will maintain the technical infrastructure: the apps, the server, database and web-frontend. We will make sure it stays up to date and provide support.

Download for free

Want to test-run our demo app? Send an email to info@loyaltier.com with subject "demo app" and we will send you a link to the Apple App Store and Google Play Store as well as the authorisation codes that are needed by staff to approve loyalty point claims and redemptions.

Hotel screen

7 steps to get your own loyalty app

When you decide to purchase the app, these are the seven steps to launch your it in no time.

Submit Logo, House style font, and colors

We will transform Logo into the App Icon, and use the font and colors to build the app in your house style

Submit your headline and listing description for the App and Play store

We will upload the App to both stores. You will be able to respond to comments and change the description.

We will create your database and web-frontend for the CMS

Here you can upload the images and descriptions for your hotels, outlets, room deals and outlet deals. Also you can set up the rewards ratio here - amount spent: points awarded.

We will upload your app to both stores with descriptions

At this point the app will only be accessible by authorised users.

You use the CMS to enter hotels, outlets and deals

You add the descriptions related to these, expiry dates, opening hours, images.

Upload screen prints to stores

When done with entering the images in the CMS we will make screen prints and upload them to the stores.

Launch!

When you are ready to launch let us know and we will make the app available to the public.

Support

You can submit any technical, monitor performance, such as crashes, release new versions to address any bugs or to do required updates. From time to time we will also release a version with added functionality. You are responsible for monitoring reviews in the stores and responding to them.

How to Collect and Redeem Reward Points

In a few easy steps

  • Navigate to a hotel's home screen or to an outlet screen

    On both screens you will find "Collect Points" and "Redeem Points" buttons. On the hotel screens you can collect points for room deals. And on the outlet screens for outlet deals.

  • Collect Points

    A customer collects loyalty points when paying the bill by clicking on the Collect Points button for the hotel or outlet in question. A staff member optionally enters the receipt number, the bill amount and a staff authorization code. Points are rewarded at your preferred ratio. Eg if the ratio is 1 to 5, then 20 points will be awarded for every $100 spend.

  • Redeem Points

    A customer redeems loyalty points before paying the bill by clicking on the Redeem Points button for the hotel or outlet in question. A staff member enters the bill amount and a staff authorization code. Each point redeems gives $1 discount on the bill. A redemption code is generated which the staff member should track (typically write on the retained copy of the bill).

  • Points history

    The customer can check his claim and reward history and his points balance. Also it will be clear when the collected points will expire.

  • Transaction history

    You have access through the web front end to the points collection and redemption history along with receipt number for collections and redemption code for redemptions.

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About Us

The inspiration for a digital loyalty app for hotels came because of the realization that many hotels do not have a loyalty solution in place. At the same time many outlets have become very dependent on getting customers though platform apps, while these apps often do not result in loyal customers but in customers who are shopping around for the best deal. While platform apps have their use wouldn't it be great if you can easily implement an affordable solution that can dramatically increase the number of returning customers?

From The Blog

Here we follow closely developments related to customer reward programs.