11/09/20130Comments

The future of mobile wallets is digital coupons (study)

Nobody likes to pay, but everyone likes a good deal. That’s the conclusion of a new study of digital wallets, according to mobile marketing tech firm Vibes. This means that

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Loyalty Marketing

Mobile Marketing

25/08/20130Comments

Customer Engagement

What does “the customer’s in charge” really mean? We hear those words constantly in conversations about customer engagement. There’s a broad perception that changes in technology, and buying patterns have upset

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Loyalty Marketing

Mobile Marketing

25/08/20130Comments

Thanks to Loyalty Program and Mobile Capabilities, Starbucks Registers Record Q3

Thanks in part to its loyalty program and mobile capabilities, Starbucks recorded a stellar 9% increase in same-store sales for its third quarter ended June 30, 2013. The massive increase

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