The impact of mobile is BIG on the retail industry. Armed with SmartPhones, modern-day shoppers carry ready information of products in their palms. The immense development in the world of mobile computing has forced the consumer goods industry (in particular, the retail sector) to respond by coming to terms with the changed shopping scenario. Mobile shopping apps are helping the retail industry to not only manage their customers successfully by keeping them well-informed but also to keep them happy by providing extras through their smart mobile apps.
Mobile Apps in Retail
Many retailers (online and in-store as well) have understood the true potential of mobile apps when it comes to ensuring loyalty among their customers and enhancing POS (point of sale) opportunities. In fact, today mobile apps for the retail industry can help keep in touch with customers, take their feedback, complaints, and even advance orders. Retail mobile apps can also provide the retailer with an opportunity to showcase their products via virtual shopping windows that can be viewed on smart mobile phones. We believe that with a proper mix of creativity and customization while developing mobile apps, effective mobile solutions can be found to various retailing problems.
We are going to list some of the most important ways of using retail mobile apps development to help provide today’s shoppers an enriching retail shopping experience.
1. Mobile Shopping Apps for providing additional information:
One thing that connects all people shopping at retail stores (whether online or physical in-store) is the thirst for additional info on the products, which might help them make choices. If you are a retailer, you can make sure that the consumer gets maximum info on his or her cell phone via your mobile app. Let your mobile app for shopping do things like product/price comparison for the buyer along with providing the general product info. Other information related features that a retail mobile app can provide include saving searches for future reference, providing matching items to the product that is searched, and sharing information among friends and peers.
2. Running Loyalty Programs, Offers and More
Mobile apps for shopping have opened up a new avenue for retailers and sellers for effectively running loyalty programs for existing customers. Many of the retailers have an online presence, which they use for providing incentives to loyal customers, launching new offers, or promotions. The integration of the web world with the mobile platform has opened up a huge opportunity for increasing overall sales. Retailers can create customized mobile apps for their consumers that will help them access and make use of all promotional activities with ease.
3. Mobile Apps — Low-cost, highly effective marketing tools
Mobile applications that are specifically developed or customized for the retail sector can prove to be highly effective means of marketing products and services that a retailer is offering. Mobile apps can be used for showcasing the whole product range with additional, useful information through the medium of photos and videos. The mobile shopping apps will help users bookmark/save the products that they like and even buy them. These mobile applications can also help the users share information easily, which eventually will result in word-of-mouth publicity. By integrating their mobile apps with social media platforms, retailers can also tap in the immense power of social media to propagate, promote, and inform people at mass-level, without investing heavily in advertising.
4. Mobile apps as an important part of their Customer Relationship Management (CRM) initiatives
Retailers can create mobile apps that will help in managing customer relations effectively. Such mobile apps can do so by taking down feedbacks, complaints, suggestions from shoppers or sending them shopping bill details, when required. Special facilities and offers can also be run through mobile applications for regular shoppers. In fact, these retail mobile apps can directly send mail alerts on new launches or on products that the user had wished information.
All-in-all, there are many ways in which mobile apps can be creatively used, to not only provide the modern-day shoppers a good retail experience but to also make the selling experience more enjoyable to the retailer.