With the pandemic and other financial crises making it difficult for many restaurants to survive, getting your existing customers back into their favorite restaurant is a challenging task nowadays. From statistics, the number of restaurants opening has dropped by 20% from year to year data since 2019 as COVID-19 swept across America, consequently shut down many businesses.
Through the rise of COVID-19, restaurants have been having trouble adapting to a new norm of precautions. In fact, according to recent consumer surveys 67% feel unsafe eating at a dine-in restaurant during a pandemic where it’s perceived as such an intimate health risk.
Hence, it’s been a tough path, bringing back the business can be done by implementing a loyalty program that rewards them whenever they come in with freebies or discounts on food items based off of how much money was spent at each visit. And reward points are given when someone comes and purchases something from these establishments which then get used up as soon as they do another purchase there again within certain time frames designated by participating
What’s a restaurant loyalty program
A restaurant loyalty program is a customer loyalty program specifically designed for restaurants and their customers. Customer reward programs track the spending of repeat customers then reward that loyalty with points, which can be exchanged for rewards such as discounted meals or free menu items amongst other things like wine tasting events hosted by celebrity chefs to increase your business’ exposure!
What keeps diners coming back for more? Aside from great food, atmosphere, and customer service nothing entices a new customer to return quite like an exciting loyalty program. For instance, at the portal we have options like you can earn points by going about your day-to-day life such as eating in or ordering take out with us!
As COVID-19 wreaks havoc on your business, it’s important to stay competitive and offer incentives for loyal customers. 58% of respondents either maintained (29%), increased (23%) or added loyalty program budget in a survey shared by Software Advice Business Model. In other words, given the choice between a restaurant with an already set loyalty program or one that is offering incentives for enrollment in their program, customers are more likely to dine at the former.
Bring them in!
By visiting your restaurant, they are also 40% closer to earning their free entrée. That means every visit creates more revenue for you! The restaurant loyalty program is one of the most powerful marketing tools an establishment can give to its customers. It rewards them consistently for every visit, whether it’s through accumulating points towards a discount or the ability to redeem a voucher by reaching a certain number of visits.
Customers get to choose whether they want to use a portion of the gift card and save the rest for later visits. Research shows that, in one study, consumers with gift cards often spend well above and beyond the amount on their certificates by as much as 25% or higher because they believe “I’ve already spent it.”
The study found that customers enrolled in loyalty programs with high levels of personalization are 7.5 times more likely to recommend those brands, 6.5 times more likely to spend money on products for maximum points, and 5.4 times as loyal as the average customer!
Restaurants can boost customer loyalty by providing relevant rewards and offers. For example, after a customer purchases their pizza for an entree they could be offered another discounted pie as well!
The simplest way to increase customer loyalty might be with one word: “yes.” All you need is a single yes and customers can instantly reap the benefits of your rewards program, which includes 10% off their next purchase!
Know how to utilize the data
A restaurant’s data can be a valuable resource, but it is only as good to them if they know how to use and apply the information. The right POS system will help with this by allowing restaurants access their customer trends so that you are able to make better decisions about your menu, marketing campaigns, staffing levels among other things in order to give customers what they want – even before asking for it!
A well-placed point of sale (POS) system not only gives you instant insight into all aspects of your business operations from sales numbers down to staff hours worked; it also allows any restaurateur an opportunity to promote success through more personalized service without ever having had a formal conversation or meeting with each individual patron.