The lure of free points and rewards has many people rushing to sign up for a new credit card, buy groceries from their favorite store, or fly on an airline they normally wouldn’t. Who doesn’t love earning the newest iPhone or something notable just by paying off your monthly cell phone bill?
Many consumers are racking up cashback bonuses at grocery stores with gas stations while purchasing items that would ordinarily be discounted through coupons. By flying on certain airlines when you’d otherwise drive in order to get those coveted frequent flyer miles as well as other perks like priority boarding or access to airport lounges; all these things can add quite a bit of value if you’re any good at maximizing them!
People’s common misconception about reward programs could often be: “Eh, loyalty programs are boring. I don’t know why we would bother with them at all because no one wants to be a part of that kind of stuff anyway so you might as well just make it easy on everyone and give out points for everybody”. You have to emphasize the advantages and greater bonuses when someone commits to a rewards program- not just a boring membership.
People choose what they are more familiar with
A large number of people are dedicated to their favorite restaurants and don’t want anything but what they know. It’s not uncommon for chains like Starbucks or Dunkin’ Donuts to earn millions from these loyal customers, which proves that the loyalty programs have a lot of potential in driving repeat business.
When you’ve decided on a restaurant loyalty program, there are many factors to consider. For starters, what do the different types of programs offer? And how can they be optimized for customer retention and acquisition? To answer these questions and more read our new article outlining five tips that will help your restaurant succeed with their own loyal customers.
Choose Digital Options
The most successful loyalty programs for restaurants are easy to use and implement. These days, that means going with a digital option; it’s best to stay away from anything physical like punch cards because they can be difficult for customers or staff members.
No matter what hour of day your guests come into our restaurants, their accumulated points will never expire nor get locked away somewhere inaccessible by most people. The only thing holding us back from this business model is low customer retention rates which could always change over time!
Faster serving on the accumulated points is the key
The most frustrating thing for a customer is to wait at the counter while staff members are scrambling with their rewards cards. When it comes time to redeem, make sure that everyone on your team knows how and when they can enter them into the point-of-sale system. The last thing you want during an already hectic night is three servers crowded around terminals trying to understand discount codes!
Fear Of Missing Out
FOMO is all about the fear of missing out on something when you don’t know it exists. Tap into that feeling by showing your customers what they’re missing out on with our loyalty program!
Enroll, enroll and enroll
Promote those tasty rewards on your social media accounts, website, and to your email list to entice customers into signing up for the program. Who wouldn’t want to hit “enroll” when they see a delicious (and potentially free) meal? You can also host special loyalty reward members-only events at your restaurant where you share pictures live from it all over social media!
“In 2018, they revamped the program which now ties points to dollar amounts. Customers can redeem them for customizable rewards like a full beverage or an extra shot of espresso depending on how many points are saved up. Members also receive perks such as free birthday items and exclusive deals every week!”