Scope and Application

This privacy policy (“Privacy Policy”) applies to persons who access or use our Services (collectively “Users”, “you”).

Cambrian Hub Technologies FZE (collectively “Loyaltier”, “we” or “us”) collects information about you when you use our mobile application(s), the website, call-centre, chat and other services (collectively, the “Services”). This Privacy Policy sets out the basis on which any personal information about you will be processed by us. The practices described in this policy are subject to applicable laws in the UAE. By accessing or using the Services, you do hereby represent and warrant that you understand that all information submitted by you through the Services or otherwise to Loyaltier may be used by us in accordance with UAE law, this Privacy Policy and our Terms of Service. We do not knowingly collect or solicit personal data about or direct or target interest based advertising to anyone under the age of 18 or knowingly allow such persons to use our Services.

Information we Collect

The following information (“Personal Information”) is collected by or on behalf of Loyaltier:

Information you provide us

This may include:

  • User profile: We collect information when you create or update your Loyaltier account. This may include your name, email, phone number, profile picture.
  • Demographic data: We may collect demographic information about you such as age, gender, username, device usage information. We may also receive demographic information about you from third parties.

Information created when you use our services

This may include:

  • Transaction Information: We collect transaction details related to your use of our services, including your collection and redemption details (number of points, date, amount spent, outlet, hotel, room).
  • Usage information: We collect information about how you interact with our services. This includes information such as access dates and times, app features or pages viewed, app crashes and other system activity, type of browser, and third-party sites or service you were using before interacting with our services. In some cases, we collect this information through cookies, pixel tags, and similar technologies that create and maintain unique identifiers. We use these tracking technologies for purposes such as: Determining the popularity of content, Delivering and measuring the effectiveness of advertising campaigns, Analyzing site traffic and trends, and generally understanding the online behaviors and interests of people who interact with our services. We may also allow others to provide audience measurement and analytics services for us, to serve advertisements on our behalf across the Internet, and to track and report on the performance of those advertisements. These entities may use cookies, SDKs, and other technologies to identify your device when you visit our site and use our services, as well as when you visit other online sites and services.
  • Device Information: We may collect information about the devices you use to access our services, including the hardware models, device IP address, operating systems and versions, software, file names and versions, preferred languages, unique device identifiers, advertising identifiers, serial numbers, device motion information, and mobile network information.

Information from other sources

These may include:

  • User feedback, such as as ratings or compliments.
  • Users providing your information in connection with referral programs.
  • Users requesting services for or on your behalf.
  • Users or others providing information in connection with claims or disputes.
  • If you engage with a separate app or website that uses our API (or whose API we use), we may receive information about you or your connections from that site or app.
  • Publicly available sources.
  • Marketing service providers.
  • Loyaltier may combine the information collected from these sources with other information in its possession.

Loyaltier uses the information it collects in order to:

Provide, maintain, and improve our Services, including, for example, to administer our loyalty program, develop safety features, authenticate users, and send product updates and administrative messages.

Perform internal administration and operations, including to prevent fraud and abuse of our Services; to troubleshoot software bugs and operational problems; to conduct data analysis, testing, and research; and to monitor and analyze usage and activity trends.

Send you communications we think will be of interest to you, including information about products, services, promotions, news, and events of Loyaltier and other companies.

Notify you about changes to our Services.

Allow you to participate in interactive features of our Services.

Keep our Services safe and secure.

Personalize and improve the Services, including to provide or recommend features, content, social connections, referrals, and advertisements.

Loyaltier may share the information we collect:

With third parties to provide you a service you requested through a partnership or promotional offering made by a third party or us.

With third party apps or websites with an API or Service with which we integrate.

In response to a request by regulators, government entities, and official inquiries.

With law enforcement officials, government authorities, or other third parties to investigate potential fraud, or to protect the rights, property, or safety of Loyaltier or others.

With third parties in connection with, or during negotiations of, any merger, sale of company assets, consolidation or restructuring, financing, or acquisition of all or a portion of our business by or into another company.

With third parties in an aggregated or anonymized form which cannot reasonably be used to identify you.

If we otherwise notify you and you consent to the sharing.

Data retention and transfer of data

You agree that we have the right to transfer Personal Information out of the UAE and back to the UAE. Some of the countries to which Personal Information is transferred may have less protective data protection laws than the UAE. Where this is the case, we will take appropriate measures to protect your Personal Data in accordance with this privacy policy. By using our Services you agree to this transfer, storing or processing. We will take all steps reasonably necessary to ensure your data is treated securely and in accordance with this Privacy Policy.

To preserve the integrity of our databases, to carry out ongoing Services on your behalf, for research, analytics and statistical purposes and to ensure compliance with applicable laws and regulations, we retain Personal Information for as long as we deem necessary.

Your rights and options

Device permissions

The mobile app can only access certain types of device data without your specific consent. The iOS platform will alert you the first time the app wants permission to access certain types of data and will let you consent (or not consent) to that request. Android devices will notify you of the permissions that the app seeks before you first use the app, and your use of the app constitutes your consent. The app will ask for these 3 types of consent:

  • “Allow Loyaltier to access photos, media and files on your device?”. This consent is only required if you want to upload a profile picture to the app from the photo gallery on your phone.
  • “Allow Loyaltier to take pictures and record video?”. This consent is only required if you want to take a profile picture to use as your profile picture in the app.

Marketing opt-out

You may opt-out of receiving promotional communications, such as marketing emails from us by following the instructions in such communications.

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page. We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact us

If you have any questions, comments and requests related to this Privacy Policy, or if you have any suggestions or comments in relation to how we process your personal data, please contact us at

Cambrian Hub Technologies FZE, TechnoHub 1, Dubai Silicon Oasis, Dubai, UAE