Mobilize Your Loyalty

YOUR CUSTOMERS ARE ON MOBILE;
AS A BRAND, YOU NEED TO BE ON MOBILE, TOO.

Point Your iPhone at Something You Like, and Amazon’s New App Buys It

Point Your iPhone at Something You Like, and Amazon’s New App Buys It

Posted on 06 Feb 2014 in Uncategorized | 0 comments

Amazon just keeps making it easier for you to buy everything on the web. If the company continues to have its way, you’ll never need to go to the store again. Today, Amazon is announcing a new feature inside its mobile shopping App that lets you scan items in your home using your smartphone’s camera and […]

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Global Customers Ready for Next-Generation Mobile Commerce Services

Posted on 08 Oct 2013 in Loyalty Marketing, Mobile Marketing, Mobile Payment, Uncategorized | 0 comments

More than 80% of global consumers are asking for more mobile interactions with banks, telcos, retailers, utilities, and other businesses according to a new study from SAP. While the findings indicate that consumers want more commerce services through mobile phones universally, the drivers or barriers to further adoption of mobile purchasing vary within different countries […]

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Loyalty Beyond the Punch Card

Posted on 25 Aug 2013 in Uncategorized | 0 comments

This is the beginning of our blog series on loyalty for SMBs. We spend a tremendous amount of time with owners of small to medium sized businesses – restaurants, pharmacies, retailers – discussing how to build loyalty. One of their most basic challenges, hard as it may be to believe, is still just moving beyond […]

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Forrester and the Road Map to Intelligent Loyalty

Posted on 25 Aug 2013 in Uncategorized | 0 comments

Forrester’s Emily Collins recently published Build a Road Map to Intelligent Loyalty - a report that spotlights three maturity stages which clearly define the challenges of today’s customer loyalty programs. For those in the right-time marketing business, intelligent loyalty is the secret to significantly better customer engagement. Fundamental Planning – Setting in place the building blocks of loyalty that involve identifying objectives, […]

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Customer Loyalty Becomes Real Time, Mobilized, Personalized & Tier-Based

Posted on 25 Aug 2013 in Uncategorized | 0 comments

The art &  science of loyalty programs are changing very fast. few statistics and reports says :  In 2013, 16.5% of mobile phone owners and 30% of smartphone owners are expected to redeem mobile coupons while “By 2016, redemption values will exceed $43 billion globally”, as in Forrester Research.  Mobile coupons have a 10% redemption […]

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