YOUR CUSTOMERS ARE ON MOBILE;
AS A BRAND, YOU NEED TO BE ON MOBILE, TOO.
Amazon just keeps making it easier for you to buy everything on the web. If the company continues to have its way, you’ll never need to go to the store again. Today, Amazon is announcing a new feature inside its mobile shopping App that lets you scan items in your home using your smartphone’s camera and […]
More than 80% of global consumers are asking for more mobile interactions with banks, telcos, retailers, utilities, and other businesses according to a new study from SAP. While the findings indicate that consumers want more commerce services through mobile phones universally, the drivers or barriers to further adoption of mobile purchasing vary within different countries […]
This is the beginning of our blog series on loyalty for SMBs. We spend a tremendous amount of time with owners of small to medium sized businesses – restaurants, pharmacies, retailers – discussing how to build loyalty. One of their most basic challenges, hard as it may be to believe, is still just moving beyond […]
Forrester’s Emily Collins recently published Build a Road Map to Intelligent Loyalty - a report that spotlights three maturity stages which clearly define the challenges of today’s customer loyalty programs. For those in the right-time marketing business, intelligent loyalty is the secret to significantly better customer engagement. Fundamental Planning – Setting in place the building blocks of loyalty that involve identifying objectives, […]
The art & science of loyalty programs are changing very fast. few statistics and reports says : In 2013, 16.5% of mobile phone owners and 30% of smartphone owners are expected to redeem mobile coupons while “By 2016, redemption values will exceed $43 billion globally”, as in Forrester Research. Mobile coupons have a 10% redemption […]