YOUR CUSTOMERS ARE ON MOBILE;
AS A BRAND, YOU NEED TO BE ON MOBILE, TOO.
Mobile seems to be on the lips of nearly every marketer these days – and with good reason. Mobile is fast becoming the preferred ecommerce channel as seven out of 10 online consumers access multichannel retailers through a digital channel. Of those mobile shoppers, 30% prefer to use a smartphone or tablet. What’s more, according […]
Mobile represents a fundamental shift in consumer behavior and retailers must move quickly to exploit it, says John Milliken Mobile apps can now simulate checkout experiences and transfer money instantly. Photograph: Ben Phillips/VisMedia The retail industry is experiencing a revolution on a par with the introduction of plastic payments in the 1950s or the launch of the […]
More than 80% of global consumers are asking for more mobile interactions with banks, telcos, retailers, utilities, and other businesses according to a new study from SAP. While the findings indicate that consumers want more commerce services through mobile phones universally, the drivers or barriers to further adoption of mobile purchasing vary within different countries […]