YOUR CUSTOMERS ARE ON MOBILE;
AS A BRAND, YOU NEED TO BE ON MOBILE, TOO.
Mobile represents a fundamental shift in consumer behavior and retailers must move quickly to exploit it, says John Milliken Mobile apps can now simulate checkout experiences and transfer money instantly. Photograph: Ben Phillips/VisMedia The retail industry is experiencing a revolution on a par with the introduction of plastic payments in the 1950s or the launch of the […]
The impact of mobile is BIG on the retail industry. Armed with SmartPhones, modern day shoppers carry ready information of products in their palms. The immense development in the world of mobile computing has forced the consumer goods industry (in particular, the retail sector) to respond by coming to terms with the changed shopping […]
With the rise of mobile devices, marketers have perhaps the most robust source of customer insight and consumer access that they’ve ever had. Handled properly, they will also have the ability provide the next generation of content, coupons and services for consumers. By 2014, mobile is projected to overtake desktop Internet usage globally, meaning the […]
Building and delivering great mobile experiences will be the beating heart of your customer engagement strategy for the next 10 years. The challenge of making a simple, intuitive app that fronts a complex system of engagement will stretch the abilities and swamp the resources of most firms. For help, firms increasingly turn to vendors that possess a […]