YOUR CUSTOMERS ARE ON MOBILE;
AS A BRAND, YOU NEED TO BE ON MOBILE, TOO.
Mobile seems to be on the lips of nearly every marketer these days – and with good reason. Mobile is fast becoming the preferred ecommerce channel as seven out of 10 online consumers access multichannel retailers through a digital channel. Of those mobile shoppers, 30% prefer to use a smartphone or tablet. What’s more, according […]
Mobile represents a fundamental shift in consumer behavior and retailers must move quickly to exploit it, says John Milliken Mobile apps can now simulate checkout experiences and transfer money instantly. Photograph: Ben Phillips/VisMedia The retail industry is experiencing a revolution on a par with the introduction of plastic payments in the 1950s or the launch of the […]
The impact of mobile is BIG on the retail industry. Armed with SmartPhones, modern day shoppers carry ready information of products in their palms. The immense development in the world of mobile computing has forced the consumer goods industry (in particular, the retail sector) to respond by coming to terms with the changed shopping […]
Nobody likes to pay, but everyone likes a good deal. That’s the conclusion of a new study of digital wallets, according to mobile marketing tech firm Vibes. This means that mess of flyers on your front door could soon be replaced by a smarter set of customized and personalized digital flyers in your Apple Passbook or […]